Product
The people we gravitate toward
Some people feel like home, even through a screen.
1 min read→ Read
The Grav Journal
Thinking about privacy, family, and the future of social. From the team building Grav.
Privacy
Privacy Should Be Provable
A privacy promise should come with records, controls, and tests a member can understand. Trust is stronger when the product shows its work.
2 min read→ Read
Culture
A Feed Should Serve the People You Chose
Your private feed should help you catch up with people, not make you compete for attention or guess what a ranking system wants today.
2 min read→ Read
Product
Channels Without Turning People Into an Audience for Sale
Creators, podcasters, churches, organizations, and small businesses can belong in Grav without buying access to private attention.
2 min read→ Read
Privacy
No Ads Means No Incentive to Watch You
Advertising does more than fill a screen. It changes what a social product needs to know about you, what it rewards, and who it is built to serve.
2 min read→ Read
Product
What Grav Is, and What It Is Not
Grav is a private social home for the people and communities you choose. Here is the clearest version of what we are building and what we refuse to become.
2 min read→ Read
Product
Closest Friends is not a ranking. It's a signal.
Grav is adding Closest Friends, a private, Plus-only feature that lets you signal to five people that they matter to you. No public list. No drama. Just a quiet acknowledgment.
1 min read→ Read
Culture
Top Friends are back, and they never really left
Everyone is suddenly talking about ranking their friends online again. But the impulse behind Top 8 was never about rankings. It was about saying, these people matter to me.
2 min read→ Read
Culture
Every social app has a group chat. None of them solved the inner circle problem.
Group chats are crowded, noisy, and live in the wrong app. The people closest to you deserve more than a thread buried in a messenger.
2 min read→ Read
Culture
What posting for an algorithm actually costs you
Optimizing for reach changes what you share, how you say it, and who you share it with. Here is what that trade costs.
2 min read→ Read
Culture
You don't have to choose between your public life and your private one
Leaving your public accounts behind is a big ask. Grav doesn't ask. It's not a replacement, it's the space your public life never gave you.
2 min read→ Read
Culture
Private social media is not antisocial, it is just honest about who your audience is
There is a difference between connecting with people who matter and broadcasting to everyone. One of them is actually social.
3 min read→ Read
Privacy
"You are not the product" - what that phrase actually means for your data
The phrase gets repeated a lot, but what does it actually mean when an app claims not to sell your data? Here is what to look for.
3 min read→ Read
Family Safety
Your kids' photos don't belong on a stranger's feed
When a parent posts a photo of their child, they expect it to stay with family. Here's why most social apps can't promise that, and what parents can do about it.
4 min read→ Read